About the Company
Ascentive Global, established in 1994, is renowned for its successful inbound marketing strategy, widely adopted by hundreds of HubSpot agency partners.
Website
boildersupplies.com
Headquarters
McDonough, GA, USA
Industry
Web Development, Internet
Technologies Used
Linux
Apache
MySQL
PHP
Frontend:
Javascript
CSS
HTML
jQuery
About the Users
BoilerSupplies.com, a subsidiary of Power Plus International in McDonough, GA, is a leading provider of boiler parts. Operating from a 14,000 sq. ft. facility, they supply over 3,000 products, including heat exchangers, tube bundles, traps, valves, and boiler controls.
This product enables companies to conduct online sales.
You have a highly diverse range of products.
Offer a diverse selection of products across multiple industries, including numerous customized and unique options.
Selecting the right product is essential and requires expert guidance, as errors can lead to serious consequences.
The Challenge
A standard online store was not a feasible solution for our client, limiting their ability to fully leverage online sales opportunities because:
Complex Goods Our client provides advanced components essential for larger systems, requiring precise selection, standardization, and the ability to generate new product cards for each product.
Multivariate Analysis For heating systems, precise component definitions are essential. While sold products have fixed specifications, unavailable items must be replaced with compatible alternatives that meet system requirements despite differing parameters.
Rigid Standardization Accuracy in product parameters is crucial, as they serve as fundamental building blocks for larger systems, helping to prevent malfunctions and hazardous situations.
Delayed Consequences The real danger lies in delayed consequences—an error in product selection may not be immediately apparent but can eventually deplete system resources, causing a costly shutdown.
User-Friendly Interface User-friendliness is crucial for both our client and their customers, regardless of their technical expertise. Despite the site's complexity, navigation must be intuitive, and the selection algorithm must operate efficiently to ensure a seamless experience.